For example, with no additional task-specific training we achieve BLEU scores of up to 35.8 for

In search advertising, keyword matching connects user queries with relevant ads. While token-based matching increases ad coverage, it can reduce relevance due to overly permissive semantic expansion. This work extends keyword reach through document-side semantic keyword expansion, using a language model to broaden token-level matching without altering queries. We propose a solution using a pre-trained siamese model to generate dense vector representations of ad keywords and identify semantically related variants through nearest neighbor search. To maintain precision, we introduce a cluster-based thresholding mechanism that adjusts similarity cutoffs based on local semantic density. Each expanded keyword maps to a group of seller-listed items, which may only partially align with the original intent. To ensure relevance, we enhance the downstream relevance model by adapting it to the expanded keyword space using an incremental learning strategy with a lightweight decision tree ensemble. This system improves both relevance and click-through rate (CTR), offering a scalable, low-latency solution adaptable to evolving query behavior and advertising inventory.

To improve relevance scoring on Pinterest Search, we integrate Large Language Models (LLMs) into our search relevance model, leveraging carefully designed text representations to predict the relevance of Pins effectively. Our approach uses search queries alongside content representations that include captions extracted from a generative visual language model. These are further enriched with link-based text data, historically high-quality engaged queries, user-curated boards, Pin titles and Pin descriptions, creating robust models for predicting search relevance. We use a semi-supervised learning approach to efficiently scale up the amount of training data, expanding beyond the expensive human labeled data available. By utilizing multilingual LLMs, our system extends training data to include unseen languages and domains, despite initial data and annotator expertise being confined to English. Furthermore, we distill from the LLM-based model into real-time servable model architectures and features. We provide comprehensive offline experimental validation for our proposed techniques and demonstrate the gains achieved through the final deployed system at scale.

Text relevance or text matching of query and product is an essential technique for the e-commerce search system to ensure that the displayed products can match the intent of the query. Many studies focus on improving the performance of the relevance model in search system. Recently, pre-trained language models like BERT have achieved promising performance on the text relevance task. While these models perform well on the offline test dataset, there are still obstacles to deploy the pre-trained language model to the online system as their high latency. The two-tower model is extensively employed in industrial scenarios, owing to its ability to harmonize performance with computational efficiency. Regrettably, such models present an opaque ``black box'' nature, which prevents developers from making special optimizations. In this paper, we raise deep Bag-of-Words (DeepBoW) model, an efficient and interpretable relevance architecture for Chinese e-commerce. Our approach proposes to encode the query and the product into the sparse BoW representation, which is a set of word-weight pairs. The weight means the important or the relevant score between the corresponding word and the raw text. The relevance score is measured by the accumulation of the matched word between the sparse BoW representation of the query and the product. Compared to popular dense distributed representation that usually suffers from the drawback of black-box, the most advantage of the proposed representation model is highly explainable and interventionable, which is a superior advantage to the deployment and operation of online search engines. Moreover, the online efficiency of the proposed model is even better than the most efficient inner product form of dense representation ...

Topic relevance between query and document is a very important part of social search, which can evaluate the degree of matching between document and user's requirement. In most social search scenarios such as Dianping, modeling search relevance always faces two challenges. One is that many documents in social search are very long and have much redundant information. The other is that the training data for search relevance model is difficult to get, especially for multi-classification relevance model. To tackle above two problems, we first take query concatenated with the query-based summary and the document summary without query as the input of topic relevance model, which can help model learn the relevance degree between query and the core topic of document. Then, we utilize the language understanding and generation abilities of large language model (LLM) to rewrite and generate query from queries and documents in existing training data, which can construct new query-document pairs as training data. Extensive offline experiments and online A/B tests show that the proposed approaches effectively improve the performance of relevance modeling.

Using picture description speech for dementia detection has been studied for 30 years. Despite the long history, previous models focus on identifying the differences in speech patterns between healthy subjects and patients with dementia but do not utilize the picture information directly. In this paper, we propose the first dementia detection models that take both the picture and the description texts as inputs and incorporate knowledge from large pre-trained image-text alignment models. We observe the difference between dementia and healthy samples in terms of the text's relevance to the picture and the focused area of the picture. We thus consider such a difference could be used to enhance dementia detection accuracy. Specifically, we use the text's relevance to the picture to rank and filter the sentences of the samples. We also identified focused areas of the picture as topics and categorized the sentences according to the focused areas. We propose three advanced models that pre-processed the samples based on their relevance to the picture, sub-image, and focused areas. The evaluation results show that our advanced models, with knowledge of the picture and large image-text alignment models, achieve state-of-the-art performance with the best detection accuracy at 83.44%, which is higher than the text-only baseline model at 79.91%. Lastly, we visualize the sample and picture results to explain the advantages of our models.

Discovering the intended items of user queries from a massive repository of items is one of the main goals of an e-commerce search system. Relevance prediction is essential to the search system since it helps improve performance. When online serving a relevance model, the model is required to perform fast and accurate inference. Currently, the widely used models such as Bi-encoder and Cross-encoder have their limitations in accuracy or inference speed respectively. In this work, we propose a novel model called the Entity-Based Relevance Model (EBRM). We identify the entities contained in an item and decompose the QI (query-item) relevance problem into multiple QE (query-entity) relevance problems; we then aggregate their results to form the QI prediction using a soft logic formulation. The decomposition allows us to use a Cross-encoder QE relevance module for high accuracy as well as cache QE predictions for fast online inference. Utilizing soft logic makes the prediction procedure interpretable and intervenable. We also show that pretraining the QE module with auto-generated QE data from user logs can further improve the overall performance. The proposed method is evaluated on labeled data from e-commerce websites. Empirical results show that it achieves promising improvements with computation efficiency.

The more new features that are being added to smartphones, the harder it becomes for users to find them. This is because the feature names are usually short, and there are just too many to remember. In such a case, the users may want to ask contextual queries that describe the features they are looking for, but the standard term frequency-based search cannot process them. This paper presents a novel retrieval system for mobile features that accepts intuitive and contextual search queries. We trained a relevance model via contrastive learning from a pre-trained language model to perceive the contextual relevance between query embeddings and indexed mobile features. Also, to make it run efficiently on-device using minimal resources, we applied knowledge distillation to compress the model without degrading much performance. To verify the feasibility of our method, we collected test queries and conducted comparative experiments with the currently deployed search baselines. The results show that our system outperforms the others on contextual sentence queries and even on usual keyword-based queries.

Many large-scale recommender systems consist of two stages. The first stage efficiently screens the complete pool of items for a small subset of promising candidates, from which the second-stage model curates the final recommendations. In this paper, we investigate how to ensure group fairness to the items in this two-stage architecture. In particular, we find that existing first-stage recommenders might select an irrecoverably unfair set of candidates such that there is no hope for the second-stage recommender to deliver fair recommendations. To this end, motivated by recent advances in uncertainty quantification, we propose two threshold-policy selection rules that can provide distribution-free and finite-sample guarantees on fairness in first-stage recommenders. More concretely, given any relevance model of queries and items and a point-wise lower confidence bound on the expected number of relevant items for each threshold-policy, the two rules find near-optimal sets of candidates that contain enough relevant items in expectation from each group of items. To instantiate the rules, we demonstrate how to derive such confidence bounds from potentially partial and biased user feedback data, which are abundant in many large-scale recommender systems. In addition, we provide both finite-sample and asymptotic analyses of how close the two threshold selection rules are to the optimal thresholds. Beyond this theoretical analysis, we show empirically that these two rules can consistently select enough relevant items from each group while minimizing the size of the candidate sets for a wide range of settings.